In this VLOG I discuss midlife transition from retrenchment to entrepreneurship with Julia Butterworth. Julia is a client of mine and has volunteered to share her story.
She has pivoted from working in HR and sales to a creative and digital marketing entrepreneur. The catalyst for her taking the leap was COVID-19 related retrenchment. – Should this not have happened in May 2020, she might be still just dreaming about it!
What will you learn?
My last week blog, “Transition – The time in-between is unpleasant, isn’t it?”, looked into Martha Beck’s Map of Change model. The model explains the different phases that we go through after a catalytic event, which may be something shocking, an opportunity or more of an internal shift that kick-starts the transformation journey.
The four phases of the transformation journey are: Death and Re-birth; Dreaming and Scheming; Hero’s Saga; and the Promised Land.
In this VLOG you further learn the following:
- How does it actually look like in the “death and re-birth” phase.
- What does it take to keep moving forward.
- Where Julia is currently in her transformation journey.
- What is the value of having an accountability partner.
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Pauliina Mapatha has twenty years of experience in both the government and non-profit sectors and is a certified life coach. She established her own consultancy company in 2006 and has found her passion for supporting individuals and organisations with change, transformation and wellness.
To contact coach Pauliina click here.



